Hippophae: Marketing Trick Or Real Story? | food and travel, food

One of the great things about modern consumer goods is innovative delicious products with health benefits. Although some ‘marketing tricks’ promise too much for nothing, if you get the right information, you will definitely win the ‘value for money’ game.

A characteristic example is hippophae or sea buckthorn products. Sea buckthorn is a plant of the North. It loves the cold but it also thrives under warm conditions. Its natural habitat is Russia and other countries in Europe and North Asia, and it is connected with a long history of lotions and potions. The traditional receptions for food or medicine are endless for every region, from jellies, juices, and purees to syrups for colds and cosmetics.

Regarding cosmetics and medicines, the research is only in the initial stages and it has not yet proven the pharmacological effects.

But as a food, research has proven the nutritional benefits and justifies being marketed as a ‘superperfood’. Plant berries contain nutrients and bioactive compounds including vitamins, fatty acids (the good ones!), And other nutritional.

A nutraceutical is defined as any food substitute for health benefits. But be careful! There is a great variety of product on the market. Always check certifications and other documents proving that a particular product has special ingredients.

What about Greece? Although the plant is not native to Greece, in recent decades many people have begun to cultivate it in the ‘cold areas of Greece’ – where it snows several times a year. Collecting fruit is difficult because of the plant thorns, but worth the result! Some Greek farmers grow plant varieties with greater production and health benefits. The climate of Greece in these areas also helps, hot in summer, cold in winter. When you come to Greece you can find innovative buckthorn products such as juices, marmalades, oils, and dried fruits with many certifications and awards, and research proving the value of their active compounds.

Evropi-Sofia Dalampira holds a PhD in Agricultural Economics and an MSc in Botany-Biology.

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