Burger King offers free fries, but there’s a catch.
The new benefit is only available to Burger King’s Free members Royal Perks Digital Loyalty Program. Starting Monday, customers can add fries of any size (small, medium or large) to their purchase once a week at no additional cost. The offer is valid the rest of the year.
The promotion aims to expand Burger King’s seven-month-old loyalty program, which the company said in a press release is a “major focus” for Burger King as it moves away from paper coupons. Restaurant Brands International, the chain’s parent company, said on an earlier earnings call that it was “pleased with the initial results” of listings.
Burger King has already enhanced its fledgling rewards program by selling a Whopper for 37 cents on the occasion of the 64th anniversary of the sandwich. He also gave rewards members early access to his new Ghost Pepper Chicken Nuggets in October 2021.
Ultimately, the goal for Burger King and other brands with loyalty programs is to increase sales and attract customers, ideally on a daily basis, by giving them reasons to choose them over their competitors. The programs also give restaurateurs access to customer data and ordering habits that help target customers with personalized offers.
McDonald’s, which launched its rewards program a few months before Burger King’s, quickly surpassed 20 million members. Wendy’s credited her digital loyalty program for its “strong sales” on its latest earnings call, with executives saying they expect “significant growth” from the program this year.
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