Subway is launching a new menu, and it’s the most significant makeover in the company’s nearly 60-year history.
The main appeal of the sandwich chain is that people can make their own custom sandwiches. Yet the seemingly limitless combinations slowed the speed of queues at his restaurants.
Subway’s new menu aims to streamline those choices. Starting Tuesday, customers will be greeted with an updated menu board at its roughly 21,000 U.S. restaurants featuring 12 sandwiches in what it calls the “Subway Series” menu.
The new, better organized menu is divided into four categories (Cheesesteaks, Italianos, Chicken and Clubs) made up of three sandwiches each. All 12 sandwiches are new to the menu, with some essentially replacing previous versions with new names and slight changes. For example, the Meatball Marinara sandwich is now called The Boss with newly added melted mozzarella cheese.
Subway says people can order the sandwiches by their new names or by their assigned numbers. And the sandwiches can be made with bread, wrap or have its filling laid on a bed of lettuce. Customers, of course, can always choose custom options if they prefer.
“Complementary flavors and an expertly crafted balance of protein, cheese, sauces and fresh vegetables are designed to maximize taste and cravings,” the chain said in a press release, adding that the changes allow customers “to explore new options beyond their beloved construction”. your own customization.”
Last year, Subway has rolled out an updated menu including 20 new and refreshed ingredients for some of its breads and meats. For example, Subway started slicing its turkey and ham more thinly and brought back products from the past like roast chicken and roast beef. The refreshed menu was part of its “Eat Fresh Refresh” advertising campaign, which will be modified to promote the new “Subway Series” menu.
Sales at Subway branches in the United States were fall in recent years, according to research firm Technomic. System-wide sales at Subway’s US locations were $12.3 billion in 2013, its best year in 15 years. in 2021, sales fell to $9.4 billion, according to analysis by Technomic. The number of locations fell for the fifth straight year to 20,746 per Subway website.
Subway is privately held and does not publicly disclose its sales figures.
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